Testimonials
I would definitely recommend the IDM Summer School to anybody. It was such a valuable experience and a really interesting insight into the world of direct and digital marketing. Throughout the week you get the chance to take part in engaging projects and pitch to top agency executives - it's like a fun version of The Apprentice without the heartache!
A definite highlight is the visit to a major London agency to see how everything works in the real world. One thing I wasn't expecting was the amazing social atmosphere - the 'grads' really bond as a group and we all had an awesome time, especially at the swanky dinner-dance ball!
You come away with a much greater understanding of how multiple marketing elements are integrated in practice and the dynamics of a client-agency relationship. Plus the IDM looks great on your CV and the skills you learn you can take with you to your first job and really hit the ground running.
Samantha Finnerty, BSc (Hons) Marketing Management, Lancaster University Management School
A really enjoyable week which, after an English degree, helped enormously to clarify the structure of the industry and job options available.
Amy Thomas, BA English Language and Literature, University of Leeds
The IDM Fast Track week provided me with invaluable insight into the marketing world which has given me the confidence to pursue the career of my dreams!
Gemma Gillard, MSc Advertising and PR, De Montfort University
The Summer School was a fantastic week, both educationally and for networking purposes. I would recommend it to anyone and hope next year's intake have as good a time as I have.
Sarah Bernie, BA (Hons) Economics, University of Manchester
It broadened my career opportunities, and I would like to thank the IDM for the experience of a lifetime!
Lena Burjony, BA (Hons) Business Management, Kingston University
The IDM summer school has been truly inspirational. I am very thankful to have been given the chance to meet and been taught by some of the most reputable direct, digital and data marketing agencies. It has given a real insight to how the marketing industry works.
Zoe Tsim, BA (Hons) Marketing Communications, University of Westminster