Campaign Executive
The Campaign Executive is responsible for assisting in the delivery of direct marketing campaigns. Constant liaison with other personnel to ensure efficient campaign delivery e.g. marketing teams, production, customer service. The Campaign Executive is responsible for assisting in the delivery of direct marketing campaigns.
The main functions of this role are:
• Assisting in the management of campaigns across a variety channels including mail, online, DRTV, telemarketing, inserts, door drops and press
• Proofing copy and managing the sign off process following receipt of concepts from the creative agency
• Working with database department and external data suppliers to ensure that data is received on time and that it is as requested
• Liaising with printers and mailing houses to ensure that deadlines are met
• Maintaining invoice control information for each campaign to monitor costs against budget
• Collating results for response reporting
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