The Institute of Direct Marketing is the fastest-growing professional institute in Europe, with some 5,000 individual members. Since its foundation, the IDM's agenda has evolved to reflect the extraordinary revolution in business practices brought about by the growth of new media and technologies.
The IDM is dedicated to advancing the science of direct, digital and database marketing worldwide by promoting best-practice application of established and emerging technologies.
Our portfolio of high-quality services, i.e. membership, training, qualifications, education and research, is geared to developing professional competence at every stage of your marketing career.
The IDM education programme is concerned with increasing the number of bright, talented graduates entering the profession.
Founded in 1987, the IDM is a not-for-profit organisation, an educational trust and a registered charity. To find out more, visit www.theidm.com, or for more details of IDM professional qualifications visit
www.theidm.com/qualifications.